22 feb. Town hall community engagement: a big success!
For some time we have been planning for the ‘’community engagement’’ with the people of Vama Buzaului. To date we communicated with Vama Buzaului through the mayor Tiberiu Chirilaş, the council of the municipality and through the school. However, now with the construction start of the first house in Valley21, the joint Venture with Vama Buzaului, it was time to start a direct communication for a permanent 2-way discussion with its people..
The collaboration with the municipality of Vama Buzaului is a unique program between investing developers and ultimately the people of Vama Buzaului. The idea is to market Vama Buzaului based on its uniqueness as an undisturbed pastoral community and its position between City life (Brasov) and nature, the Natura 2000 Park where wolves, bears and lynxes (and more) still roam freely.
The engagement on the 22nd of February 2015 with the People of Vama Buzaului was not just for the ‘’press’’. It was a real start that will need organized follow-up. We made a promise and the people believed the promise, they responded in a positive way, welcoming the Valley21 project based on the deep intent to market Vama Buzaului and use Valley21 as one of the pillars of this marketing.
Marketing of Vama Buzaului with the intent to drive a high quality tourism stream is the opportunity for the people to develop responsible prosperity. They will need help, they need help to become ‘’empowered’’ to develop themselves. This means a migration path, a path where ‘’we’’ initially develop with their consent and approval, transitioning to local grass roots initiatives supported by business planning, loans and a general marketing and a business connection web-portal.
This will mean an ongoing relationship between Vama Buzaului and Building the Future in Vama Buzaului where we ‘’co-govern’’ with the local government under an agreed strategic plan. Today I am the chairman of this co-governance, in the future it will be healthy if someone of us, or a new Building The Future in Vama Buzaului associate takes this role. We need to plan for this, I am sure at one point someone will stand up, maybe you?
That is our mission for the next 10 years, or longer, as long as the people of Vama Buzaului see benefit in Building The Future in Vama Buzaului standing next to them in a co-governance and co-developing role.
There are many ambitions with this initiative, one of the ambitions is to grow the collaboration into a repeatable role model for any similar engagement anywhere in the world.
Our next steps are to now plan for the completion of the Valley21 project and to plan for a Grand-Opening-Event at this moment foreseen in August 2015. This ‘’Grand-Opening-Event’’ has the intention to broadcast this initiative of Business & Community collaboration to the world.
Watch out for further announcements around this August Event. Developing and marketing is all about visibility, we need to make promises, we need to fulfill promises, we need to celebrate openly the fulfilled promises with anyone who cares to come to this opening event, celebrating the steps that we are taking in this inspiring and daring initiative of which there are only a few examples in the world.
For this community engagement event in Vama Buzaului we traveled with a group of people, to witness first hand where we are today and to be witness of the promises that we made. We also took the opportunity to attend to some other related business and to have some good time …
Below are some more photos to get a taste of the event and other activities
Building The Future in Vama Buzaului Team